The Ride, sponsored by the University of Wisconsin-Madison and the University of Wisconsin Foundation, endeavors to respect the privacy of every individual who visits our site.   To help us assess content usage and navigation patterns on our site, The Ride collects and analyzes overall web server data.  For purposes of this disclosure, “The Ride website” is defined as publicly accessible pages hosted under the domain “”

Individual names or usernames are not collected. Host names and/or IP addresses are collected and only associated with individual users where required to do so by law or in the good-faith belief that such action is necessary to comply with legal requirements or with legal process served on us, to protect and defend our rights or property, or in urgent circumstances to protect the personal safety of any individual.

The data that is collected may be used to generate aggregate statistical reports.



The Ride may also use Google Analytics to collect site usage data and to analyze overall usage of the site. Google Analytics uses cookies in your Web browsing software to track user sessions so that it can collect data about how users view and navigate the site. The data collected never includes names, usernames or e-mail addresses. Individual IP addresses are collected, but they are not associated with individual users other than as noted above. You may prevent Google Analytics from collecting data by turning off cookies in the preferences settings in your browser. For more information on Google Analytics, please visit Google’s website.



The Ride website may contain links to other independently run websites.  Please be aware that The Ride is not responsible for the privacy practices or the content of those sites. This statement applies solely to information collected by The Ride website.



If you have any questions about this privacy statement, the practices of this site or your experiences with this site, contact:


Mailing Address

The Ride
1111 Highland Ave.
WIMR 3157
Madison, WI 53705

Phone: (608) 263-6359
Email: [email protected]

Made Possible By Our Generous Sponsors

American Family Insurance
Badgerland Disposal
The Bike Mobile
Budget Bicycle Center
Capital Brewery
Clasen's European Bakery
Clements Wright Vision Care
Just Coffee
Machinery Row Bicycles
Marcus Theatres
Monk's Bar and Grill
NBC 15
Princeton Club
Sassy Cow Creamery
Shine United
Stoton Cycle
Sunseed Research
UW Provision
Wheel & Sprocket