The Ride Announces 2021 Event Date

December 21st, 2020  |  The Ride

Madison, Wis. – The University of Wisconsin announces The Ride, a benefit for cancer research at the UW Carbone Cancer Center will occur on Sunday, September 26, 2021. The event will take place at the American Family Insurance National Headquarters in Madison, Wisconsin.

The Ride has seen significant success since its inaugural year in 2016 which has helped raise over $1.3M for cancer research and patient treatment at the University of Wisconsin Carbone Cancer Center. The event features disciplines and route distances for all ages and abilities.

In addition to the traditional bike routes (100 Mile, 100K, 50K, 25K, 5K), The Ride will be incorporating a new Run/Walk alternative in 2021. It will feature a 13.1 mile half-marathon for runners as well as a 5K run/walk route for all abilities.

Although we know most of our community members have been touched by cancer one way or another, we also are aware that not everyone owns or rides a bike. That is why we are creating an alternative run/walk option, so everyone has the opportunity to participate in our mission to conquer cancer at the UW Carbone Cancer Center.

Dr. Deric Wheeler, The Ride Director and Co-Founder

The Ride will launch its campaign on January 1, 2021 offering early registration discounts of 50% on all walk, run and bike routes through the month of February. The event will take place at 6000 American Parkway at the American Family Insurance Headquarters campus.

Run/walk routes will begin nearby at UW Health – The American Center located at 4602 Eastpark Boulevard before finishing at the American Family Insurance campus. Transportation will be provided between the American Family Insurance campus and UW Health – The American Center. For more information, visit

Made Possible By Our Generous Sponsors

American Family Insurance
Badgerland Disposal
The Bike Mobile
Black Saddle Bike Shop
Budget Bicycle Center
Capital Brewery
Clasen's European Bakery
Clements Wright Vision Care
Erik's Bike Shop
Exact Sciences
Just Coffee
Machinery Row Bicycles
Marcus Theatres
Monk's Bar and Grill
NBC 15
Park Bank
REI Co-op
Rosen Nissan
Sassy Cow Creamery
Shine United
Stoton Cycle
Sunseed Research
Wheel & Sprocket